But what is a Brand?

It´s perception, it´s an image in the mind of someone, it´s preference, 

it´s a choice, it´s affinity, it´s attraction, it´s a feeling, 
it´s recognition, it´s differenciation, it´s definitely powerful!!

And Branding: What is Brand Management?

It is a very well orchestrated collection of actions, that makes a Brand recognized & prefered.