Iconic Brands

When does a Brand become an ICON?

When its audience will give it a place in their lifes for much more than what its funcions are.

Absolut Vodka an iconic brand of the 20th Century

Since it was created in 1879, the concept around the perfect cristal bottle, has allowed to create amazing campaings even art works. WHY? Because the Brand was well defined and not scared to stand out.

Off Course Swedish Design 

Great iconic definition, people is able to recognize it even when the product is not there!