Peridic Table of Typeface

When defining a Brand is like creating ADN. It lasts a life time, or at least it should last long enough, to take all the details into account.


Choosing the right Typeface, or creating one ad hoc for the Brand, is crucial to be able to articulate the message across all points of touch!


Here is a graphical way of having a look at some of the choices Branding has.

Original by Landor Associates