Brand Identity in Helvetica

After the last post of "Great Design is Timeless"...I have been thinking of how many Corporate Identities have been designed in Helvetica and they are still up to date. Some are:

Helvetica is clear, simple, modern, legible, neutral, timeless, straight forward, eficient, robust, solid but at the same time smooth and balanced.

Helvetica stands for transparency, accesibility and reliability

And if you want an extra dosis of sophistication then Helvetica Neue ULTRALIGHT is what you need!