Good Design is Timeless

A great example is Helvetica.


Designed in 1957 by Max Miedinger and Eduard Hoffmann, the Helvetica font is an icon of swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced, simple and neutral appearance of Helvetica forgoes a high degree of expressivity.

Good design goes on forever

First called: Neue Haas Grotesk. It was very smart renaming it to Helvetica, taking into consideration it was going to travel all around the globe. A single word, that resembles the origin of it, associating a country to great design.

Helvecia (Del lat. Helvetius)

      adj. That comes from Helvecia, today Swisszerland.

Helvetica is a Brilliant Master Pieze of a well done typography job.