Brand Ads: Uterqüe

Uterqüe opened their doors just before the crisis. And as the rest of Inditex brands, they have never used advertising as a main tool of communication. Instead, the point of sale has been the pillar with their clients. 

Very well chosen locations, with high visibility, enough meters to display the exclusive merchandise, noble materials,...

The well taken care window screens, the shop assitants, the smell, the product plus worth of mouth used to be enough.

But now something must have change, and advertising budget has been approved. We can see some graphic ads on women magazines as this one...