SOCIAL MEDIA Storytelling in The Luxury Branding Industry: Coco Chanel

Gabriele (Coco for her close family and friends) created her own brand and label it underneath CHANEL.  
A very special woman that created a Brand and Her Own Legend to be told to the World Forever. 
Chanel’s foray into brand storytelling is a good example of how luxury brands should advertise.  After all they’re not selling a product, they’re selling a lifestyle, they’re selling status and most importantly, they’re selling heritage.

The Chanel brand narrative is so powerful that it is often quoted in social media as leitmotiv.