Integrated Brand Ads: The Beetle
It is amazing how some Brands are able to get to their target so well...
Volkswagen has recently renamed a classic in the industry.
The "New" is gone and the "Beetle" is back. More aspirational than before, with a porche´s back. Men are not left appart now, with a more masculine design!But it goes straight to the heart of Women!!
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| Acetate Film on the cover |
Volkswagen has recently renamed a classic in the industry.
The "New" is gone and the "Beetle" is back. More aspirational than before, with a porche´s back. Men are not left appart now, with a more masculine design!But it goes straight to the heart of Women!!
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