Branded Content
It is not new, in Branding we have been saying that story telling is key to delivery a clear and engaging message to the audience. And Branded Content does that great job for the Brand, tells a story to their public while entertaining them, perfect combination for success.
Here is an example, but we will be giving you more...
"CUPCAKE MANIACS"
The Spanish Sugar Brand "Azucarera" will be presenting a program on tv with Alma Obregón, sweet cook expert, where she will interact with the public, making delicious cakes, cupcakes, creative sweets and much more.
http://www.ipmark.com/noticia/13748/MEDIOS/divinity-branded-content-azucarera-cupcake-maniacs-reposter%EDa-creativa-alma-obreg%F3n.html?utm_campaign=2155921&utm_content=3475022744&utm_medium=email&utm_source=Emailvision